Designing a new restaurant or updating an existing one can be a daunting challenge; there are many potential factors that could influence your design's success. Here are some questions to ask yourself when you're considering potential designs.
What Is Your Audience Like?
The first thing that you should do is consider what your target audience looks like. You may need to come up with the persona of your target customer. For instance, what age ranges and income ranges do you expect in your restaurant? What kinds of aesthetics would these people appreciate? Does your audience lend itself well to communal tables for large parties, date-night tables for two, or family-style spaces? All of these questions can affect the decor, tables, and other elements of your design spending.
What Is the Size of Your Audience?
The overall size of your audience also matters. For instance, if you expect to be a high-volume restaurant, it can affect how you structure the restaurant for the best turnover. You may need to allot more space for movement than tables if you expect a bustling space. Whether you allot more space to the bar or table seating area will also depend on the size and expected orders of your customers.
What Does Your Customer Need?
Think about what your target customer truly comes to your restaurant for. If yours is a restaurant with higher-priced items, then your customer may be looking for a luxury or elegant experience. This will affect the decorations you choose and the price points of furniture and other items. If your customer is expected to be a young family, they may appreciate more dollars going into family amenities, such as ample high chairs and changing tables or even a small play area for the young ones.
With strategic questions like these, it often takes some trial and error to understand how design decisions affect your clients. It may be helpful to hire a food-service management service such as New Horizon Foods to help you decide which design elements to choose. A consultant may have a more data-driven opinion based on their experience and the various analytics they can use to evaluate your restaurant. For instance, they may take into account the existing customer flow, use customer surveys to understand your market better, and benchmark you against similar restaurants to help you come up with a design strategy that is tailored to the success of your restaurant.